Is Instagram really for Plastic Surgeons and MedSpas? You’re darn right it is and here’s why…
Instagram is a magical place in social media space where people come to be inspired by pretty pictures, interesting videos and discover the content and things they care about the most.
This is of particular importance to beauty experts specializing in plastic surgery, cosmetic skincare, and med spa services and is the main reason for having a business Instagram account.
On Instagram potential and repeat patients from all across the world can get a glimpse of your work through amazing Before & After photos, learn about your procedures, watch your videos and stories live, like and comment on your posts then share with their friends and family as well as start direct conversations with you and your team!
With the insights available only to business Instagram accounts from such activities, you can get the business results and customers you care about.
Just like Facebook, Instagram uses the same advertising tools to help you drive awareness, increase consideration and conversion of your products and services.
This means you’ll have access to power metrics to track and measure the performance of your Ads as well as your ROI on your marketing efforts.
Check out these posts from popular beauty docs on Instagram:
That being said, if you have not yet started an Instagram business account for your business or just simply are unsure of how Instagram can help your business, here are the 7 reasons why you should include Instagram as part of your business strategy:
- Of the 400 million users on Instagram 25 Million+ are business profiles worldwide which include your competition.
- 2 Million + advertisers worldwide use Instagram to share stories and drive traffic to their businesses
- 60% of people say they discover new products and services on Instagram
- Instagram is a great way to humanize your brand, where as Facebook, Twitter, and LinkedIn are great for sharing and promoting content.
- As of 2014, businesses using Instagram saw a 93% growth month over month, which translates into a steady stream of traffic.
- 200 Million + Instagrammers visit at least one Business profile daily
- Instagram for Business helps new and repeat customers find and engage with your business